פלדלת: נעולים על הצלחה
המוצר: דלת פלדה רב-בריחית
המפתחים: אברהם בחרי, משה דולב החברה: רב-בריח
תחילת הפיתוח: 1972
Product: Steel Multi Bolt Door
Developers: Avraham Bahri, Moshe Dolev Company: Rav-Bariach
Start of Development: 1972
In 1972, a customer entered a lock store in Tel Aviv and asked the vendor, Avraham Bahri, to install no less than 4 locks in her front door. Bahri began developing a lock that would satisfy the demand for an enhanced sense of security. He shared the challenge with his friend Moshe Dolev and the two developed the idea of a door with a multi-bolt locking mechanism, giving birth a year later to the Rav-Bariach company.
The initial development process concluded in 1977 and the first Pladelet® door was revealed. The common wooden door with a simple lock had been replaced with a massive door featuring a steel center, welded reinforcements and a locking system made up of seven bolts that connect to the doorframe.
At first, customers were deterred by the massive door however the investment in technology, the doors’ design and in the advertising campaign paid off and within a few years the Pladelet doors became a familiar product.
In the year 2000, Rav-Bariach’s Lock Products Division was purchased by the Swedish corporation Assa Abloy for approximately 65 million dollars. In 2008, the company was bought by the entrepreneur Shmuel Dornstein. With an investment in R&D, new product lines, and the acquisition of companies abroad, Rav-Bariach became Israel’s leading company in the security doors and lock products market and the world’s largest manufacturer of security doors.
Among the new products were the Locxis Cylinder that was launched in 2009 – one of the most advanced cylinders in the world, protected by a patent, and sold today in approximately 50 countries worldwide. In 2013, the company began developing the next generation of Pladelet – “smart” doors with a motorized cylinder that is controlled by a smartphone or remote control.
Since its foundation, Rav Bariach has sold more than 4 million doors in Israel and abroad. The doors and the company’s other security and lock products are marketed in more than 50 countries via 30 associates. Its small warehouse in Holon, where the company was born, was eventually replaced by large factories in Ashkelon and Carmiel. Development and manufacturing are carried out in Israel.